Consulting “AMA Compressor” to break into MENA Market
AMA Compressor is an Armenian company that made a name for itself manufacturing high quality compressor systems for the Oil and Gas industry. Its compressor systems are sold in Russia and neighboring countries. AMA Compressor has made a strategic growth decision to expand into the MENA region, and to that end it has garnered the support of the European Bank for Reconstruction and Development (EBRD) under its Enterprise Growth and Business Advisory Services programs.
P3A is an Advisory service provider to EBRD, and Khaled Reda (P3A Principal consultant) has been engaged as the Senior Industrial Advisor for this project. The project objectives cover working with AMA Compressor to improve its Organizational Effectiveness and Capability in order to enable it to compete in MENA, as well as helping with introducing their organization to MENA market and leveraging local networks to open doors and help with establishment and registration.
The manufacturing team at the factory are a very capable and dedicated group. They produce world-class compressor systems, but the health, safety and environmental (HSE) aspects of the production were lagging. We worked with the production team to identify the basic most urgent HSE improvements, and those were put on the fast track for short-term implementation.
Other, more strategic and long-term interventions were planned for implementation over the coming year, in order to comply with the pre-qualification requirements from the major Middle Eastern and international customers.
