Creativity and Innovation are the fuel of, and necessary ingredients of sustainable success. Forward looking organizations invest deliberately in fostering the capability of their people, teams and businesses to innovate. No business survived successfully by resting on its laurels (remember PanAm, Polaroid, and more recently Toys’R’Us, as well as whole industries such as printed media and photographic film). Conversely, Apple was on the verge of bankruptcy in the mid-nineties, before coming up with the iMac, iPod and iPhone. Presently, in the current fast-paced environment, consequences occur faster than before.
In the context of Performance Improvement, we help identifying which areas and groups of people are most critical from creativity and innovation perspective for customer goals. Appropriate strategic and operational steps are included in the solution, including training, process adjustments and review, and – if needed – deeper cultural interventions to nurture creativity and innovation where it matters most.